Meet the Founders
Jacob Molz
Jacob is a revenue-minded builder who combines strategy, go-to-market leadership, and hands-on product execution. He has led growth and commercialization across SaaS and technology businesses, with deep experience creating new revenue streams, strengthening partnerships, and building systems that scale.
Highlights
- Builds and launches intelligence-driven products designed to unlock new revenue opportunities for B2B organizations including 24/7 Software, CleanAir, and REVGEN.
- Led revenue and go-to-market teams, including turnaround and growth initiatives in SaaS environments.
- Brings an operator's approach to strategy, forecasting, partnerships, and execution—from vision to shipped outcomes.
At Alpaka
As CEO, Jacob focuses on company direction, customer outcomes, partnerships, and ensuring Alpaka is built with the operational discipline and urgency required to earn (and keep) trust.
Demi Tsasis
Demi is a product-led growth leader known for turning early-stage chaos into repeatable systems that scale. She has built growth engines and product experiences at leading consumer and fitness platforms—bringing a rare blend of product strategy, retention, and go-to-market instinct.
Highlights
- Built growth and product capabilities across companies including AllTrails, Under Armour, and MyFitnessPal.
- Led product initiatives tied to engagement, retention, and subscription growth—launching multiple new products and driving measurable adoption improvements.
- Advises and coaches founders and product leaders on accelerating the path to product-market fit through structured, practical frameworks.
At Alpaka
As CPO, Demi owns product vision, customer experience, and the systems that turn customer needs into a focused roadmap—so Alpaka stays sharp, useful, and truly adoption-worthy.
Two experienced operators building Alpaka together, on purpose.
Jacob Molz and Demi Tsasis met through an executive group and quickly became close friends. It didn't take long to realize they shared the same interests, values, and standards for how great work should get done.
They started Alpaka in 2023—and still haven't met in person. Alpaka is built as a modern, distributed company from day one: high-trust, high-ownership, and deeply focused on helping customers strengthen the relationships that keep their businesses moving.
At this stage in their lives and careers, Jacob and Demi bring the maturity, mindset, and complementary skill sets to build Alpaka into an exceptional company—for customers, their vendors, and the broader network of people connected through business relationships.
Why and How We Started Alpaka
The Problem We Saw
We started Alpaka because we believe relationships are the real infrastructure of business—especially between customers, partners, and vendors. But relationship information is often scattered, inconsistent, and hard to act on.
Alpaka is our attempt to fix that: to help teams operate with clarity, consistency, and trust across the relationships that matter most.
We Began by Listening
In 2023, before we wrote meaningful code, we focused on conversations with people who live the problems we wanted to solve. One of those early discussions was with Ronald J. Becker, CRX, CSM, Fitwel Ambassador—a real estate operations and sustainability leader who was generous with his time and perspective.
That early feedback helped shape our conviction about what Alpaka should be: practical, transparent, and built for the realities of vendor management and operational decision-making. Ron has continued to support Alpaka's mission as a Founding Advisor and Board Member.
"We're grateful for Ron's steady guidance and his advocacy for building software that respects the people doing the work."
— Jacob and Demi
Guidance and Governance
Founding Advisor and Board Member
Ronald J. Becker
CRX, CSM, Fitwel Ambassador
Ron is a real estate operations and sustainability executive and currently serves as Senior Vice President, Operations and Sustainability at Brandywine Realty Trust. He brings deep experience across property operations, budgeting, contract negotiation, and facility management, with a strong track record in sustainability leadership.
Connect on LinkedInRon advises Alpaka in his individual capacity. Affiliation is provided for identification purposes only and does not imply endorsement by any employer.
How We Work
Our principles guide everything we build and every relationship we nurture.
Remote by Design
We've built Alpaka as a distributed company from day one—optimized for speed, accountability, and deep work.
High Standards, No Drama
We value clarity, ownership, and doing the right thing when nobody's watching.
Customer-Led Decisions
We prioritize what creates real, measurable value for customers and the people they work with.
Want to Learn More?
Want to learn more about Alpaka—or see how it can strengthen the relationships that power your business?
Get in touch, and we'll connect