A scalable campaign motion to collect tenant utility data and unlock cooperation for upgrades
Group by lease type, size, and relationship strength. Start with cooperative tenants.
Be specific about what data you need and why. Lead with tenant benefits.
Email → follow-up → call. Most responses come after 2-3 touches.
Measure response rates. Adjust messaging based on what works.
Asking for too much at once
Fix: Start small; build trust over time
Generic messaging
Fix: Personalize by tenant type and relationship
No follow-up system
Fix: Schedule reminders at 7/14/21 days
Not tracking responses
Fix: Use a simple spreadsheet to measure success
v1.0 (2026-01): Latest release